(ARCHIVED) Designing a Digital Study

Curriculum31 min

• The Purpose of a Digital Study
• The Importance of a Digital Study 4 min
• Structuring a Digital Program 3 min
• Engaging With Stakeholders
• Defining the Stakeholder Landscape 3 min
• Knowing Your Stakeholders 1 min
• Designing a Digital Study
• Capturing the Intended Journey 3 min
• Collecting Overall Metrics 1 min
• Understanding Digital Drivers 3 min
• Including Operational Data 3 min
• Distributing Digital Studies
• Using Passive Persistent Feedback Tabs 2 min
• Using Active Intercepts 3 min
• Calculating Sample Rates 1 min
• Maximizing Response Rates 4 min